Local business marketing is specific form of marketing where you focus on target groups in your neighbourhood. This form of promotion focuses on a community that exists around a superstore or a restaurant or any public place which experiences a heavy footfall. In the context on digital marketing, local business marketing is of immense use as you can target people who are in your locality. This aspect improves the conversion rates and also leads to better lead generation. Signage has local marketing experts who can better guide you in this realm and help you engage new customers and drive repeat purchases from existing ones.