As we witness the transition of use from personal computers to the portable mobile devices, we perceive the change as a welcome one, thanks to the convenience and ease of use of a smart device. With the propagation of mobile devices in our lifestyle we have also come across changes in the marketing strategies of the brands who keep on looking for an opportunity to get into the minds of people. The internet industry is growing by leaps and bounds and if strategists are to be believed then it is the next thing that the world will be obsessed about. In this regard affiliate advertising is an initiative that marketers have already begun to expose to the world. To promote your brand through affiliates and using their platform to promote your brand and access customers is definitely a smart way of marketing. This marketing type will not cost you much as you have to pay the affiliate site only when a customer actually buys your product or service. This small commission system makes sure that your conversion rate is intact and you are getting value out of the program.