One of the fastest growing social media platforms is Pinterest. Pinterest have skyrocketed in recent years, with at least 150 Million active users in 2016.Proving pictures speak a thousand words, the platform is a perfect opportunity to speak through images. Pinterest can directly drive traffic to your website simply by clicking on an image and increasing traffic to your site tenfold.
Majority of Pinterest users are women, which makes Pinterest a powerful platform for marketing to women. Businesses in the female-dominated markets are now aggressively using Pinterest as their marketing tool.